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Body of Truth

Body of Truth

Leveraging What Consumers Can't or Won't Say

by Dan Hill
Hardback
Publication Date: 18/08/2003
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In Body of Truth, Dan Hill, PhD, explores the rational approach to marketing and market research, using the latest findings on human cognition and communication to help marketers tap into consumers' real needs and wants. Hill backs his argument with new technology such as biofeedback and facial coding to measure and record consumers' true sensory responses to products and advertisements, providing a framework for developing marketing initiatives that elicit the optimal emotional response.
ISBN:
9780471444398
9780471444398
Category:
Sales & marketing
Format:
Hardback
Publication Date:
18-08-2003
Language:
English
Publisher:
John Wiley & Sons Inc
Country of origin:
United States
Pages:
272
Dimensions (mm):
232x161x24mm
Weight:
0.5kg

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