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Brand Gap, The

Brand Gap, The

Revised Edition

by Marty Neumeier
Paperback
Publication Date: 31/10/2005
  $37.95
THE BRAND GAP presents a unified theory of brand-building. This book shows how both ways of thinking can unite to produce a "charismatic brand"-a brand that customers feel is essential to their lives. In an entertaining two-hour read you'll learn:


the new definition of brand
the five essential disciplines of brand-building
how branding is changing the dynamics of competition
the three most powerful questions to ask about any brand
why collaboration is the key to brand-building
how design determines a customer's experience
how to test brand concepts quickly and cheaply
the importance of managing brands from the inside
220-word brand glossary
ISBN:
9780321348104
9780321348104
Category:
Sales & marketing
Format:
Paperback
Publication Date:
31-10-2005
Language:
English
Publisher:
Pearson Education (US)
Country of origin:
United States
Edition:
2nd Edition
Pages:
208
Dimensions (mm):
204x137x13mm
Weight:
0.27kg

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