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Brand Together

Brand Together

How Co-Creation Generates Innovation and Re-energizes Brands

by Charles Trevail, Nicholas Ind and Clare Fuller
Paperback
Publication Date: 03/03/2012
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Any business that wants to continue growing has to consider new ways of developing and engaging with customers and clients. Innovation and co-creation have emerged as the key topics in the post-recession business environment. Brand Together will show you how to involve all stakeholders in the process of creativity - providing inspiration on how to revitalize brands and enable them to succeed in the new world of customer engagement and participation. It will show you how to truly intertwine innovation with brand strategy, whilst providing guidance on how to co-create with customers from a brand perspective. Drawing on case studies including Barclays, Mozilla, [yellow tail], Kraft Foods, Virgin Media and Danone. Brand Together will provide valuable insights for marketing and branding professionals and for anyone who wants to grow their business and their brand.
ISBN:
9780749463250
9780749463250
Category:
Business strategy
Format:
Paperback
Publication Date:
03-03-2012
Language:
English
Publisher:
Kogan Page Ltd
Country of origin:
United Kingdom
Pages:
184
Dimensions (mm):
234x157x11mm
Weight:
0.29kg
Nicholas Ind

Nicholas Ind is Associate Professor at Kristiania University College, Oslo and a partner in Equilibrium Consulting. Previously he ran Icon Medialab's brand consultancy arm in Sweden.

Before he joined Icon, Nicholas had his own branding consultancy in the UK, was a Director of a design group and was an Account Director in an advertising agency. He has published articles in Journal of Product and Brand Management, Journal of Brand Management and California Management Review.

He is a Visiting Professor at ESADE, Barcelona and Edinburgh Napier University.

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