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Brew Your Business

Brew Your Business

The Ultimate Craft Beer Playbook

by Karen McGrathM. Todd Luttrell Regina Luttrell and others
Hardback
Publication Date: 16/11/2017

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Craft beer culture and industry have recently grown exponentially with over 4000 craft brewers operating in the United States alone.



Brew Your Business: The Ultimate Craft Beer Playbook incorporates cultural, legal, business, public relations, management, science, networking, and brewing experience into one easily accessible book for everyone wanting to know more about craft beer brewing, tasting, and selling.



Thoroughly researched, the authors provide a tasty overview of the various types of craft beer, methods for brewing, and opportunities for taking your crafted beer to market. In their Talking from the Tap! Interviews, industry experts offer their takes on what they do, how they arrived in their current positions, why they do it, and where they are going in the industry.



Whether you are new to craft beer or have been in the industry for a while, you will find in these pages a go-to guide to many topics of importance to all brewers, drinkers, and enthusiasts. It's time to get serious about craft brewing and the culture of craft beer. So, choose your favorite suds and set out upon this journey. You won't be disappointed. Cheers!
ISBN:
9781442266827
9781442266827
Category:
Economics
Format:
Hardback
Publication Date:
16-11-2017
Language:
English
Publisher:
Rowman & Littlefield Publishing Group, Incorporated
Country of origin:
United States
Dimensions (mm):
236.73x159.51x22.61mm
Weight:
0.48kg
Karen McGrath

Karen McGrath is a professor, author, scholar, and superhero wannabe who pursues tasks with verve, "pows," and "bams" without a cape. She has co-authored two books, The Millennial Mindset: Unraveling Fact from Fiction (2015) and Brew Your Business: The Ultimate Craft BeerPlaybook (2017); published analyses of marginalized groups in pop culture, including Archie Comics, Marvel Comics, and The Big Bang Theory; and, her latest publication, "Leveraging Esports in Higher Education" in Ryan Rogers' (Ed.) Understanding Esports: An Introduction to the Global Phenomenon (2019) demonstrates her interest in keeping up with higher education and generational trends. She sees much potential in Generation Z and hopes they continue to don their own capes to make a difference in a currently chaotic world.

Regina Luttrell

Regina Luttrell, PhD, is the Director of the W20 Emerging Insights Lab and an assistant professor of Public Relations and Social Media at the S.I. Newhouse School of Public Communications at Syracuse University where she researches, publishes, and discusses public relations, social media for strategic communication, Gen Alpha, GenZ and the Millennial generation, as well as the intersection of social media within society.

Luttrell's research has been published in academic journals and book chapters. She is the author of the following books: Social Media: How to Engage, Share, and Connect, The Millennial Mindset: Unraveling Fact from Fiction, Brew Your Business: The Ultimate Craft Beer Playbook, Public Relations Campaigns: An Integrated Approach, The PR Agency Handbook, and A Practical Guide to Ethics in Public Relations.

Most recently she edited and contributed to the book Trump Tweets: The World Reacts; Understanding What is Relevant and Why? and American Democracy: Influence, Activism, and Misinformation in the Social Era. Superpower: Advocating for the equality and rights of all women.

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