The first machine-learning guide that helps you understand customers, frame decisions, and drive value
Business Data Science reveals the best ways for utilizing machine learning (ML) to make the kind of data-driven decisions that lead to industry dominance. Whether you're a corporate leader, marketing executive, or business analyst, you'll find the information, insight, and tools you need to drive growth and profits in today's data-driven economy. You'll learn:
*How ML works*How to use text-as-data for pricing decisions*How to utilize ML for A/B experiments*How to set up the best computing systems for their company's needs*And much more
Business Data Science shows how to do data science right. It's about the exciting things being done around Big Data to run a flourishing business. It's about the precepts, principals, and best practices that you need know for best-in-class business data science.
Armed with this first-of-its-kind guide, you'll be leaps and bounds ahead of your competition.
- ISBN:
- 9781260452778
- 9781260452778
-
Category:
- Business mathematics & systems
- Format:
- Hardback
- Publication Date:
-
02-08-2019
- Publisher:
- McGraw-Hill Education
- Country of origin:
- United States
- Pages:
- 352
- Dimensions (mm):
- 241x198x28mm
- Weight:
- 0.73kg
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