Business Development for Dummies

Business Development for Dummies

by Anna Kennedy

Paperback / softback Publication Date: 06/03/2015

  $40.75
Growing a small business requires more than just sales

Business Development For Dummies helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms. By mapping business development to customer life cycle, this book helps owners and managers ensure a focus on growth through effective customer nurturing and management. It's not just sales In-depth coverage also includes strategy, marketing, client management, and partnerships/alliances, helping you develop robust business practices that can be used every day. You'll learn how to structure, organise, and execute an effective development plan, with step-by-step expert guidance.

Realising that you can't just "hire a sales guy" and expect immediate results is one of the toughest lessons small business CEOs have to learn. Developing a business is about more than just gaining customers - it's about integrating every facet of your business in an overarching strategy that continually works toward growth. Business Development For Dummies provides a model, and teaches you what you need to know to make it work for your business.

  • Learn the core concepts of business development, and how it differs from sales
  • Build a practical, step-by-step business development strategy
  • Incorporate marketing, sales, and customer management in general planning
  • Develop and implement a growth-enhancing partnership strategy

Recognising that business development is much more than just sales is the first important step to sustained growth. Development should be daily - not just when business starts to tail off, or you fall into a cycle of growth and regression. Plan for growth, and make it stick - Business Development For Dummies shows you how.

ISBN:
9781118962718
9781118962718
Category:
Research & development management
Format:
Paperback / softback
Publication Date:
06-03-2015
Language:
English
Publisher:
John\Wiley#& Sons, Limited
Country of origin:
United Kingdom
Dimensions (mm):
226.1x177.8x25.4mm
Weight:
0.51kg

This item is in stock in our Sydney warehouse and typically delivered to you within 4 working days for most Australian capitals. 

Once despatched we will send you a Shipping Notification which includes online tracking.

 

An overall delivery time for this item to your address is:

NSW Metro: 2 - 4 working days.
NSW Regional: 3 - 5 working days.
VIC & SA Metro: 2 - 4 working days.
VIC & SA Regional: 3 - 5 working days.
QLD Metro: 3 - 5 working days.
QLD Regional: 8 - 14 working days.
TAS: 3 - 5 working days.
WA Metro: 5 - 7 working days.
WA Regional: 6 - 9 working days.
NT Metro: 6 - 8 working days.
NT Regional: 8 - 14 working days.

 

Express Post is available if ALL items in your Shopping Cart are listed as 'In Stock 2-4 days'. Express Post orders are delivered in two business days to the following locations:

NSW - Sydney, Gosford, Newcastle, Wollongong.
VIC - Melbourne, Geelong, Ballarat, Bendigo.
ACT - Canberra.
SA - Adelaide.
QLD - Brisbane, Gold Coast, Sunshine Coast.
TAS - Hobart, Launceston.
WA - Perth CBD postcode 6000 only.
NT - Express Post is not available.

Customer Reviews

Be the first to review Business Development for Dummies.