Part I: Introduction.- Chapter 1. Introduction (Marianna Sigala, Anastasia Yeark, Rajka Presbury, Marcela Fang and Karen Smith).- Part II: Experiences.- Chapter 2. "Art in Servicescape and Experience Design: Learnings from The d'Arenberg Cube, Australia" (Marianna Sigala).- Chapter 3. A Day in the Life of Guest Experience Stagers: The Saffire Freycinet Experience (Anita Manfreda and Justin King).- Chapter 4. Extraordinary (Memorable) Experiences in Events: The Case of Skylighter Fireworx, Australia (Anastasia Yeark and John Powers).- Chapter 5. Boom then Bust at the George Hotel (Eileen Aitken-Fox).- Chapter 6. High-end Restaurants During COVID-19: The Beginning of a New Fine-dining Era? (Sandra Cherro Osorio, Ana Delevska and Peter Matheis).- Part III: Operations .- Chapter 7. The Power of Words: A Case Study of Service Language in an Australian Five-star Hotel (Madalyn Scerri and Rajka Presbury).- Chapter 8. Hidden Factors: Operations Management Implications for the Hayman Island Resort (Zdenka Gabrielova and Marcela Fang).- Chapter 9. Hotel Revenue Management Strategy - Impacts and Consequences of Changes in Management (Antoine J. Bisson).- Chapter 10. The Expansion of MexHospitality: Exploring the Ethical Implications of Hospitality Outsourcing (Blanca A. Camargo).- Chapter 11. Exploring the Relationship Between Hotel Classification System and Service Quality: A Case Study of the Indian Hotel Industry (Tahir Sufi).- Part IV: Technologies.- Chapter 12. How to Design a Smart Tourism Destination: The Case of Granada (Luis-Alberto Casado-Aranda, Juan Sánchez-Fernández and Ana-Belén Bastidas-Manzano).- Chapter 13. Marketing Suburban Tourism Destinations on Social Media: The Case of the City of Joondalup, Western Australia (Oscar Vorobjovas-Pinta and Violetta Wilk).- Chapter 14. Mandatory System Usage Behaviour: A Case Study in Australian Resorts (Leo Yuk Lun Kwong, Sue Foster and Victoria Peel).- Chapter 15. EHS Hotels: Neuroimaging or Self-reports when Evaluating Tourism Advertising and Websites? (Luis-Alberto Casado-Aranda, Juan Sánchez-Fernández and Ana-Belén Bastidas-Manzano).- Part V: Strategy and Marketing.- Chapter 16. "KASA Turkey: Solving a Strategy and Sales Issue While Keeping Core Values: An Intrepid Travel Case Study" (Rachel Dodds and Michael Sadowski).- Chapter 17. Strike While the Iron is Hot: A Case of Market Opportunity for the SCTC (Rajka Presbury and Winne Ho).- Chapter 18. When the Whole is Greater than the Sum of its Parts: Hotel Marketing Consortia as a Winning Strategy (Sofia Almeida, Thanasis Spyriadis, Carlos Costa, José Manuel Simões and Ana Cláudia Campos).- Chapter 19. The Case of the Hogtown Hotel: Asset Management in Hospitality (Gabor Forgacs).- Chapter 20. Learning from Strategic Failures: What Really Happened to AtlasGlobal Airlines? (Tugba Gurcaylilar-Yenidogan and Burcu Kantarcioglu).- Chapter 21. The Role of Strategic Stakeholder Groups in the Air Transport and Tourism Industries (Bing Chan and Sik Kwan Tai).- Part VI: Destinations.- Chapter 22. Sustainable Tourism and Public Opinion: Examining the Language Surrounding the Closure of Uluru to Climbers (Bridget Tombleson and Katharina Wolf).- Chapter 23. Decision-making in Times of Crisis: Bringing Back Binna Burra Post-bushfire (Debbie Cotterell, Sarah Gardiner, Margarida Abreu Novais, Natasha Montesalvo and Ross Westoby).- Chapter 24. Seasonality, Small-scale Sustainable Events, and Local Professionals' Perceptions: The Case of AlmiraMAN Triathlon Event (Sofia Gkarane and Chris Vassiliadis).- Chapter 25. 'Little Australia' Unpacking Cosmopolitanism in Niseko, Japan (Kim Nelson, Rosemary Black and Larissa Bamberry).- Chapter 26. Repositioning Gold Coast: A Place Branding Perspective (Marco Ocke and Allan Platt).- Index.