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Categorical Statistics for Communication Research

Categorical Statistics for Communication Research

by Bryan E. Denham
Hardback
Publication Date: 07/10/2016

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$146.95

Categorical Statistics for CommunicationResearch presents scholars with a discipline-specific guide to categorical data analysis. The text blends necessary background information and formulas for statistical procedures with data analyses illustrating techniques such as log- linear modeling and logistic regression analysis.

  • Provides techniques for analyzing categorical data from a communication studies perspective
  • Provides an accessible presentation of techniques for analyzing categorical data for communication scholars and other social scientists working at the advanced undergraduate and graduate teaching levels
  • Illustrated with examples from different types of communication research such as health, political and sports communication and entertainment
  • Includes exercises at the end of each chapter and a companion website containing exercise answers and chapter-by-chapter PowerPoint slides
ISBN:
9781118927106
9781118927106
Category:
Social research & statistics
Format:
Hardback
Publication Date:
07-10-2016
Language:
English
Publisher:
John\Wiley#& Sons, Incorporated
Country of origin:
United States
Dimensions (mm):
236.2x157.5x20.3mm
Weight:
0.51kg

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