Chutzpah and Chutzpah

Chutzpah and Chutzpah

The Audacity and Ambition That Created Saatchi and Saatchi: the Insiders' Story

by Richard MyersRoger Kennedy Simon Goode and others

Hardback Publication Date: 01/04/2017

  $49.99
This is the story of the rise and rise of advertising giant Saatchi & Saatchi as it has never been told before. With more than 200 astonishing first-hand accounts from the people who were really there, this is a fascinating insight into a remarkable success story and an unorthodox business. Responsible for generating some of the most memorable and groundbreaking advertising of the last 50 years, Saatchi & Saatchi became infamous in their own right. Made up of maverick thinkers and ingenious talent, they broke rules and won big pitches, attracting the business of some of the world's most successful companies. For the first time, the extraordinary story of Saatchi & Saatchi's meteoric rise is told by those instrumental in its success--creatives, account handlers, PAs, and directors--each with their own fascinating stories to tell.
ISBN:
9781782436584
9781782436584
Category:
Biography: business & industry
Format:
Hardback
Publication Date:
01-04-2017
Language:
English
Publisher:
Michael\O'Mara#Books, Limited
Country of origin:
United Kingdom
Dimensions (mm):
228.6x152.4x25.4mm
Weight:
0.7kg

Click 'Notify Me' to get an email alert when this item becomes available

Customer Reviews

Be the first to review Chutzpah and Chutzpah.