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Commercial Nationalism

Commercial Nationalism

Selling the Nation and Nationalizing the Sell

by Zala Volcic and Mark Andrejevic
Hardback
Publication Date: 19/10/2015

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This book intervenes in discussions of the fate of nationalism and national identity by exploring the relationship between state appropriation of marketing and branding strategies on the one hand, and, on the other, the commercial mobilization of nationalist discourses.
ISBN:
9781137500984
9781137500984
Category:
Media studies
Format:
Hardback
Publication Date:
19-10-2015
Publisher:
Palgrave Macmillan
Country of origin:
United Kingdom
Pages:
202
Dimensions (mm):
216x140x17mm
Weight:
3.75kg

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