Community Media Representations of Place and Identity at Tug Fest: Reconstructing the Mississippi River explores the interaction of people and environment in two contemporary rural villages in the Midwest. Michael O. Johnston examines how place and identity are constructed differently among residents of these two villages and how this reflects and shapes the different experiences that people have while attending this annual interstate festival.

Johnston analyzes media coverage about this event from local newspaper, local television news, and freelancers who covered this festival to show the significance of media representations in providing a glimpse at people's experiences while attending this festival. Throughout this book, Johnston demonstrates the dialectical relationship between the making of identity and place at this festival. By tracing these contemporary festivals, this book challenges the persistent homogenization of people and place that often exists when talking about communities in the Midwest.