Breakthrough ideas that won't break the bank-the super-selling secrets behind Chicken Soup and other success stories!

"To be leading edge, you must be shameless. This book will show you how."
-Mark Victor Hansen, cocreator of theChicken Soup for the Soul series

How did Mark Victor Hansen build his ChickenSoup series into a multimillion-dollar empire? How did Jim Cathcart grow a successful business out of The Acorn Principle? This practical handbook offers a wealth of low-cost, step-by-step strategies for Internet marketing, direct mail, networking, services, products, and much more. Filled with personal success stories and specific hands-on advice, it gives you all the tools you need to take your business to the next level of success.