For undergraduate and graduate consumer behaviour courses.
The text that set the standard for consumer behaviour study.
Consumer Behaviour explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.
- ISBN:
- 9780273787136
- 9780273787136
-
Category:
- Customer services
- Format:
- Paperback
- Publication Date:
-
28-04-2014
- Language:
- English
- Publisher:
- Pearson Education Limited
- Country of origin:
- United Kingdom
- Edition:
- 11th Edition
- Pages:
- 496
- Dimensions (mm):
- 275x215x20mm
- Weight:
- 1.07kg
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