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Consumer Information Systems and Relationship Management

Consumer Information Systems and Relationship Management

Design, Implementation, and Use

by Angela Lin and Jonathan Foster
Hardback
Publication Date: 30/11/2013
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Consumer Information Systems and Relationship Management: Design, Implementation, and Use highlights empirical research, theoretical frameworks, and relevant models on the understanding and implementation of consumer information systems. By covering consumer perceptions of practicality and ease of use, this book is essential for practitioners in business environments and strategic management, meeting consumer needs through the use of digital and Web-based technologies as well as recent empirical research findings and design and implementation of innovative information systems. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.
ISBN:
9781466640825
9781466640825
Category:
Customer services
Format:
Hardback
Publication Date:
30-11-2013
Publisher:
Idea Group,U.S.
Country of origin:
United States
Pages:
313
Dimensions (mm):
280x216x15mm
Weight:
0.89kg

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