This work explores the conflicts of running a business that needs to be ethical and responsive to clients' need - but at the same time has to be successful and profitable. It provides straightforward advice and guidelines about how the business can be set up, established and maintained successfully. Tax, VAT and accounting are explained, and examples of budgets illustrate how to make the business perform. Business research, marketing and promotion, finding and using suitable premises, working from home, forming partnerships, dealing with insurance, legal and safety issues and other essential details are covered in detail. It also encourages a comprehensive assessment of emotional needs and physical health as well as financial security, and stresses the importance of a clear and ethical practice policy.