Creativity is an acquired skill, one that improves with practice. Cracking the Creativity Code shows you how

This book provides a proven method for generating world-changing ideas. It empowers individuals who have given up on their innate creativity, who believe that they have lost their creative powers through years of disuse.

In a light, entertaining style, the authors describe their unique, structured approach to creativity. To bring the reader closer to this lost art, the authors present a 'Zoom in, Zoom out, Zoom in' technique to make 'creation' more accessible to everyone.

Reinvigorate your personal creativity machines--once turned on, it will generate an unending stream of novel ideas that can change the world.