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Cracking the Creativity Code

Cracking the Creativity Code

Zoom in/Zoom Out/Zoom in Framework for Creativity, Fun, and Success

by Arie Ruttenberg and Shlomo Maital
Paperback
Publication Date: 10/01/2014
RRP  $36.80 $35.35
Creativity is an acquired skill, one that improves with practice. Cracking the Creativity Code shows you how

This book provides a proven method for generating world-changing ideas. It empowers individuals who have given up on their innate creativity, who believe that they have lost their creative powers through years of disuse.

In a light, entertaining style, the authors describe their unique, structured approach to creativity. To bring the reader closer to this lost art, the authors present a 'Zoom in, Zoom out, Zoom in' technique to make 'creation' more accessible to everyone.

Reinvigorate your personal creativity machines--once turned on, it will generate an unending stream of novel ideas that can change the world.

ISBN:
9788132119685
9788132119685
Category:
Business & management
Format:
Paperback
Publication Date:
10-01-2014
Language:
English
Publisher:
SAGE Publications, Incorporated
Country of origin:
United States
Dimensions (mm):
215x139mm
Weight:
0.1kg

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