SECTION A: INTRODUCTION AND OVERVIEW 

1 What Is Strategy and Why Is It Important? 

2 Charting a Company’s Direction 

SECTION B: CORE CONCEPTS AND ANALYTICAL TOOLS 

3 Evaluating a Company’s External Environment 

4 Evaluating a Company’s Resources, Capabilities, and Competitiveness 

SECTION C: CRAFTING A STRATEGY 

5 The Five Generic Competitive Strategies 

6 Strengthening a Company’s Competitive Position 

7 Strategies for Competing in International Markets 

8 Corporate Strategy

9 Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy 

SECTION D: EXECUTING THE STRATEGY 

10 Building an Organization Capable of Good Strategy Execution 

11 Managing Internal Operations 

12 Corporate Culture and Leadership