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Creating Effective Sales and Marketing Relationships

Creating Effective Sales and Marketing Relationships

by Kenneth Le Meunier-FitzHugh and Caroline Le Meunier-FitzHugh
Paperback
Publication Date: 19/01/2015
  $50.89
How should corporate sales and marketing teams operate collaboratively in a 21st Century to enhance performance in the marketplace? This publication provides insights into how and why con ict and/or separation has grown up between the sales and marketing functions in many organizations, and what senior managers can do to counter this. Sales and marketing functions have the capabilities required to assist the organization to adapt to rapidly changing environments by focusing on customer needs and the activities of competitors. To gain the maximum bene ts for the organization, sales and marketing need to interact effectively and communicate both formally and informally. Creating Effective Sales and Marketing Relationships will consider the resourcing of sales and marketing, and how innovative processes can reduce conflict and promote mutual understanding.
ISBN:
9781606498583
9781606498583
Category:
Sales & marketing
Format:
Paperback
Publication Date:
19-01-2015
Publisher:
Business Expert Press
Country of origin:
United States

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