With her unique approach and unusual designs, Emma Friedlander-Collins has established herself as an innovative crochet designer and online success. She is passionate about sustainability and continually works to discover ways to use craft and making to create communities and inspire others.

She also wrangles this into her other work as a content creator for LoveCrafts and lecturer in BA in Fashion Communication. She contributes regularly to Mollie Makes , Simply Crochet and many other craft magazines.