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Cultural Heritage Tourism

Cultural Heritage Tourism

Five Steps for Success and Sustainability

by Cheryl M. Hargrove
Hardback
Publication Date: 01/06/2017
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Every place has a story to tell, often found in historic sites or cultural traditions of the people who settled or currently live in a community, city, region or state. When these stories and places are shared with visitors, this activity becomes what is known as cultural heritage tourism. Success and sustainability in this growing industry segment requires careful planning and adequate resources. Cultural Heritage Tourism: Five Steps for Success and Sustainability provides detailed instruction through a proven five-step process to help planners, managers and community leaders attract visitors and their spending to your cultural heritage site, attraction, event or destination. Learn how to assess, plan for, develop, market, fund, manage, and measure cultural heritage for growth and sustainability. Refer to the best practices and case studies from across the country as examples for replication and reference. Use the sample documents and resource lists to jumpstart your cultural heritage tourism program, and monitor and measure the efforts. This book walks you through every step, from inception to evaluation.
ISBN:
9781442278820
9781442278820
Category:
Tourism industry
Format:
Hardback
Publication Date:
01-06-2017
Publisher:
Rowman & Littlefield
Country of origin:
United States
Pages:
404
Dimensions (mm):
265x182x30mm
Weight:
1.03kg

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