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Develop Your Marketing Skills

Develop Your Marketing Skills

Understand Contemporary Marketing; Apply Theories and Principles; Use Research to Make Informed Decisions

by Ruth M Gosnay and Dr Neil Richardson
Paperback
Publication Date: 03/11/2010
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RRP  $28.75

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Develop Your Marketing Skills is a user-friendly guide appropriate for business people for whom implementation is the key issue. It outlines the key concepts and principles which govern the subject of marketing, such as product management, market research, communications, market coverage, creating a marketing plan and pricing perspectives. It also gives key insights into how theories and tools work in actual business scenarios, shows you how to improve customer satisfaction and highlights contemporary issues, such as sustainability. There are also summary pages at the end of each chapter containing questions and suggested activities, helping you to revise the basics and increase your confidence. With many of the issues discussed being at the cutting edge of marketing research and practice, Develop Your Marketing Skills is a must for anybody wishing to enter the marketing profession, develop their current knowledge further or run their own business.
ISBN:
9780749462246
9780749462246
Category:
Sales & marketing
Format:
Paperback
Publication Date:
03-11-2010
Language:
English
Publisher:
Kogan Page Ltd
Country of origin:
United Kingdom
Pages:
176
Dimensions (mm):
216x140x12mm
Weight:
0.26kg

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