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Differentiate or Die

Survival in Our Era of Killer Competition

by Jack Trout and Steve Rivkin
Hardback
Publication Date: 07/03/2008
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A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition.

Veteran marketing guru Jack Trout uses real - world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.

ISBN:
9780470223390
9780470223390
Category:
Sales & marketing
Format:
Hardback
Publication Date:
07-03-2008
Language:
English
Publisher:
John Wiley & Sons Inc
Country of origin:
United States
Edition:
2nd Edition
Pages:
272
Dimensions (mm):
229x158x25mm
Weight:
0.43kg
Jack Trout

Jack Trout is President of Trout & Partners Ltd., one of the nation's most prestigious marketing firms with offices in twenty-two countries. He is recognized as a top marketing guru and is the creator of the revolutionary concept of positioning. He is also the coauthor of the bestselling classic Positioning, among many other titles.

Steve Rivkin

Steve Rivkin is founder of Rivkin & Associates LLC, a marketing and communication consultancy. He is coauthor of five books on marketing and communication strategy and is a frequent speaker at seminars and conferences around the world.

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