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Digital Advertising and Marketing Communication

Digital Advertising and Marketing Communication

by Wade Baxter
Hardback
Publication Date: 03/06/2016
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Digital Advertising is an effective strategy for marketing. In the modern age, digital advertising is the most visible form of advertising and it has a positive effect on sales and revenues. This book provides significant information on this discipline to help develop a good understanding of this subject. It unravels the benefits of internet and how they can be utilized for branding. Ideally suited for the students of mass communication, this book extensively covers topics like search engine optimization, search engine marketing, content automation, etc. in a lucid manner.
ISBN:
9781682850060
9781682850060
Category:
Advertising
Format:
Hardback
Publication Date:
03-06-2016
Publisher:
Willford Press
Country of origin:
United States
Pages:
184
Dimensions (mm):
279x216x13mm
Weight:
0.73kg

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