Don't Be Such a Scientist

Don't Be Such a Scientist

Talking Substance in an Age of Style

by Randy Olson

Paperback / softback Publication Date: 01/11/2009

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RRP  $39.99 $33.50
Scientists wear ragged clothes, forget to comb their hair, and speak in a language that even they don't understand. Or so people think. Most scientists don't care how they are perceived, but in our media-dominated age, style points count. Don't Be Such a Scientist delivers the message that 'scientists need artists'. Randy Olsen delves into the principle of 'arouse and fulfil', suggesting that while scientists are great with the fulfilment part, the power of art can help arouse the interest of the broader audience. Drawing on communication theory, storytelling dynamics, and his own observations from a career in science, Olson makes the case that while accuracy is forever important, a priority must be made by the science community to grab the public's attention.
ISBN:
9781597265638
9781597265638
Category:
Popular science
Format:
Paperback / softback
Publication Date:
01-11-2009
Language:
English
Publisher:
Island Press
Country of origin:
United States
Edition:
2nd Edition
Pages:
216
Dimensions (mm):
229x153x15mm
Weight:
0.29kg

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