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Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels

Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels

Investigating the Phenomenon of Anthropomorphism and New Online Consumption Forms

by Katja Wagner
Paperback
Publication Date: 07/08/2021

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Introduction.- Structure and Content of the Essays.- Essays.- General Discussion and Conclusion.

ISBN:
9783658351496
9783658351496
Category:
Business & management
Format:
Paperback
Publication Date:
07-08-2021
Language:
English
Publisher:
Springer Fachmedien Wiesbaden GmbH
Country of origin:
Germany
Dimensions (mm):
210x148mm
Weight:
0.35kg

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