Economics for Business and Management

Economics for Business and Management

by Stuart Wall and Alan Griffiths

Paperback / softback Publication Date: 02/02/2011

  $116.95
An exciting introduction to the principles and applications of microeconomics and macroeconomics to the global business problems faced by today's decision makers

* What are the characteristics for successful entry into new international markets?

* How can 'sustainability' affect decision making within businesses?

* Why are today's global investors so concerned about national debt issues?

* In what ways does an awareness of cultural differences improve decision making by international marketing and human resource strategists?

* What strategies can companies such as BP use to repair damaged global reputations?
ISBN:
9780273735243
9780273735243
Category:
Macroeconomics
Format:
Paperback / softback
Publication Date:
02-02-2011
Language:
English
Publisher:
Pearson Education Limited
Country of origin:
United Kingdom
Edition:
3rd Edition
Pages:
592
Dimensions (mm):
261x196x28mm
Weight:
1.35kg

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