An exciting introduction to the principles and applications of microeconomics and macroeconomics to the global business problems faced by today's decision makers



What are the characteristics for successful entry into new international markets?
How can 'sustainability' affect decision making within businesses?
Why are today's global investors so concerned about national debt issues?
In what ways does an awareness of cultural differences improve decision making by international marketing and human resource strategists?
What strategies can companies such as BP use to repair damaged global reputations?