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Economics for Business

Economics for Business

A Guide to Decision Making in a Complex Global Macroeconomy

by Ivan K. Cohen
Paperback
Publication Date: 06/01/2015

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$92.00

Economics for Business enables the reader to develop a clear understanding of the economic environment in which business takes place. This comprehensive book covers: the process of globalization and its implications for business; the role of the market and supply and demand; the impact of demand on branding and brand loyalty; and pricing strategies under various market structures.

With specific business content integrated throughout and a global perspective on the current world of business, taking into account the financial crisis and its aftermath, Economics for Business is a useful introduction to economics for business students, a streamlined and comprehensive alternative to large undergraduate economics textbooks, and a valuable resource for managers and executives who need to understand the basics of economic concepts to grow their business.

Online supporting resources for this book include bonus chapters on shareholders, trading blocs and skills groupings, a glossary, history of economics and an instructor's manual.

ISBN:
9780749470197
9780749470197
Category:
Economics
Format:
Paperback
Publication Date:
06-01-2015
Language:
English
Publisher:
Kogan Page, Limited
Country of origin:
United Kingdom
Dimensions (mm):
240.03x169.93x19.05mm
Weight:
0.61kg

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