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El Punto Clave / The Tipping Point

El Punto Clave / The Tipping Point

Como los Pequenos Cambios Pueden Provocar Grandes Efectos

by Malcolm Gladwell
Paperback
Publication Date: 01/03/2011

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En esta obra revolucionaria, que sigue ocupando los primeros puestos en las listas de ventas de Estados Unidos, Gladwell analiza la trayectoria de varios productos y tendencias de gran exito hasta descubrir como y por que se alcanza el punto de inflexion a partir del cual algo se convierte en un fenomeno de masas: la clave del exito. Gladwell nos presenta a personas responsables de difundir nuevas ideas y tendencias -los creadores naturales del boca a oreja- y examina la moda, los programas infantiles de television, la conducta de los fumadores y hasta la publicidad directa, con el fin de dilucidar el proceso del contagio de ideas. ENGLISH DESCRIPTION

In this widely acclaimed bestseller, Malcolm Gladwell analyzes that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire: the keys to success. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This revolutionary work explores and brilliantly illuminates the "tipping point" phenomenon, introducing the people responsible for creating fads--the never surpassed word-of-mouth. Gladwell studies fashion, kids TV shows, the behavior of smokers, and even direct marketing, in a work that is already changing the way people throughout the world think about selling products and disseminating ideas.
ISBN:
9781616057220
9781616057220
Category:
Business & management
Format:
Paperback
Publication Date:
01-03-2011
Language:
Spanish
Publisher:
Punto de Lectura
Country of origin:
United States
Pages:
331
Dimensions (mm):
185x124x23mm
Weight:
0.25kg
Malcolm Gladwell

Malcolm Gladwell is a Canadian journalist and the author of five New York Times bestsellers: The Tipping Point, Blink, What the Dog Saw, and his latest, David and Goliath: Underdogs, Misfits, and the Art of Battling Giants.

He has been named one of the "100 Most Influential People in the World" by Time magazine and one of Foreign Policy magazine's "Top 100 Global Thinkers."

Gladwell has been a staff writer for The New Yorker since 1996. He has won a National Magazine Award and been honoured by the American Psychological Society and the American Sociological Society.

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