Far out west there is a place called Miedo, where only the toughest live. They chew on stones and wear snakeskin socks. When the adventurer Bingo B. Brown brings his cart full of fun products to Miedo, he encounters a ghostly silence. It certainly isn't a place for boomerang hats, raincoats, or inflatable boats. Not even his dancing dog can pull up a smile. Bingo soon discovers that the residents live in fear as he comes face to face with the most ferocious cowboy in the West.