In this volume, the consultants who brought the country the Bush-Cheney and Kerry-Edwards contest of 2004 explain the strategies behind the ads and debates, discuss what they did and failed to do to elect their candidates, and reveal their differing perspectives on the issues that mattered. Electing the President, 2004 focuses on events from September 11 to the release of the Osama Bin Laden tape that affected the outcome of the elections. The debates, the advertising, the work of 527 groups, the campaign organizations-all these components contributed to an eventful election season, with the two campaigns continually vying for the attention of the American public. Through this analysis of strategy-their own and their opponents'-these insiders offer a ringside seat to a hotly contested democratic process.
Contributors: Mary Beth Cahill, Alex Castellanos, Elizabeth L. Cheney, Nicolle Devenish, Mike Donilon, Matthew Dowd, Tucker Eskew, David Jones, Bill Knapp, Chris LaCivita , Joe Lockhart, Brian McCabe, Mark McKinnon, Mark Mellman, Stephen Moore, Robert M. Shrum, Erik Smith, and Bill Zimmerman.