Featured and recommended in "The Times" Career section, 11.05.06, this is a comprehensive guide outlining the essential entrepreneur skills to spot a marketable opportunity, the essential business skills to start a new venture and the essential management skills to make-it-happen. The target market is MBA modules in Entrepreneurship, Small Business Management courses, and general management readership. There are exercises at the end of each chapter and an Instructor's Manual with additional exercises and case studies which can be downloaded free from the Internet.