What do Mark Cuban, Steve Case, Sanjay Gupta, Donna Shalala, and Christina Aguilera all have in common? They are all Junior Achievement alumni who developed an entrepreneurial attitude about their life's work


In this landmark book, Larry Farrell, the world's most experienced authority on researching and teaching entrepreneurship, has partnered with JA to bring their combined vast experience directly to you. In The Entrepreneurial Attitude, Farrell reveals his latest research on the four fundamental practices of the world's greatest entrepreneurs: Sense of Mission, Customer/Product Vision, High-Speed Innovation, and Self-Inspired Behavior.


He then brings those proven practices to life through interviews with seventy high-achieving JA alumni across 35 countries including AOL founder Steve Case, CNN medical correspondent Sanjay Gupta, British MP David Lammy, Hong Kong biotech entrepreneur Eric Chen, social entrepreneur Fernando Tamayo in Peru, non-profit pioneer Sheikha Hessa al-Khalifa in Bahrain, Journalist Adedayo Fashanu in Nigeria, and President of the Clinton Foundation Donna Shalala.


This powerful combination illustrates for the first time that having an entrepreneurial attitude is the key to success in any career in any field: a business start-up or a large corporation, social enterprise, the traditional professions, government, or even the arts. Farrell also provides application planning exercises, helping you to apply the entrepreneurial basics to your own chosen field.