Entrepreneurship

Entrepreneurship

by Michael P. PetersRobert D. Hisrich and Dean A. Shepherd

Hardback Publication Date: 12/01/2016

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Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture.

Students are exposed to detailed descriptions of how to embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts.

 

The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today s entrepreneurial challenges. From Bob Hisrich s expertise in global entrepreneurship to Mike Peter s background as a both a real-life entrepreneur and academic to Dean Shepherd s current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.

 

 

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ISBN:
9780078112843
9780078112843
Category:
Economics
Format:
Hardback
Publication Date:
12-01-2016
Language:
English
Publisher:
McGraw-Hill Education
Country of origin:
United Kingdom
Edition:
10th Edition
Dimensions (mm):
261.6x210.8x27.9mm
Weight:
1.29kg

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