Free Shipping on Order Over $60
AfterPay Available
Essentials of Consumer Behavior

Essentials of Consumer Behavior

by Debra L. Stephens
Paperback
Publication Date: 26/12/2016
RRP  $110.00 $105.75
or 4 easy payments of $26.44 with
afterpay
This item qualifies for FREE delivery
Essentials of Consumer Behavior offers an alternative to traditional textbooks for graduate students. Shorter than competing books, but no less rigorous, it includes unique material on vulnerable consumers and ethics.



Balancing a strong academic foundation with a practical approach, Stephens emphasizes that consumer behavior does not simply equate to buyer behavior. She examines the thoughts, feelings, and behaviors that shape consumers' attitudes and motivations in relation to brands, products, and marketing messages. Providing a concise guide to the discipline, the author covers key themes such as vulnerable consumers, new technologies, and collaborative consumption.





The book is supported by a rich companion website offering links to videos and podcasts, surveys, quizzes, further readings, and more. It will be a valuable text for any graduate student of consumer behavior or marketing, as well as any interested consumers.
ISBN:
9781138791732
9781138791732
Category:
Sales & marketing
Format:
Paperback
Publication Date:
26-12-2016
Publisher:
Taylor & Francis Ltd
Country of origin:
United Kingdom
Pages:
220
Dimensions (mm):
229x152mm
Weight:
0.39kg

This title is in stock with our Australian supplier and arrives at our Sydney warehouse within 7-10 working days of you placing an order.

Once received into our warehouse we will despatch it to you with a Shipping Notification which includes online tracking.

Please check the estimated delivery times below for your region, for after your order is despatched from our warehouse:

ACT Metro 2 working days

NSW Metro 2 working days 

NSW Rural 2-3 working days

NSW Remote 2-5 working days

NT Metro 3-6 working days

NT Remote 4-10 working days

QLD Metro 2-4 working days

QLD Rural 2-5 working days

QLD Remote 2-7 working days

SA Metro 2-5 working days

SA Rural 3-6 working days

SA Remote 3-7 working days

TAS Metro 3-6 working days

TAS Rural 3-6 working days

VIC Metro 2-3 working days

VIC Rural 2-4 working days

VIC Remote 2-5 working days

WA Metro 3-6 working days

WA Rural 4-8 working days

WA Remote 4-12 working days

Customer Reviews

Be the first to review Essentials of Consumer Behavior.