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Essentials of Marketing

Essentials of Marketing

by Carl McDanielCharles Lamb and Joe Hair
Paperback
Publication Date: 01/01/2011

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$229.95
Achieve marketing success with the best up-to-the-minute coverage of key marketing topics in this complete, yet brief, ESSENTIALS OF MARKETING, 7E by award-winning authors Lamb/Hair/McDaniel. This edition's fresh, streamlined design focuses on captivating examples and innovative applications that ensure readers not only understand marketing concepts, but also know how to effectively apply concepts to actual business practices. This edition visually illustrates key marketing concepts and showcases the customer experience with an engaging writing style punctuated by the most recent marketing statistics and figures. A new appendix and exercises further prepare readers with the skills to build a professional marketing plan for success.
ISBN:
9780538478342
9780538478342
Category:
Sales & marketing
Format:
Paperback
Publication Date:
01-01-2011
Language:
English
Publisher:
Cengage Learning, Inc
Country of origin:
United States
Edition:
7th Edition
Pages:
672
Dimensions (mm):
276x216x24mm
Weight:
1.15kg
Charles Lamb

Charles Lamb (1775-1834) was an English essayist, best known for his Essays of Elia and for the children's book Tales from Shakespeare, which he produced along with his sister, Mary Lamb.

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