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Essentials of Services Marketing

Essentials of Services Marketing

by Jochen Wirtz
Paperback
Publication Date: 29/06/2022

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For undergraduate courses in services marketing.

As economies across the world continue to transition toward services, skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of today's world, incorporates recent academic and managerial thinking, and illustrates cutting-edge service concepts. Designed to provide a crisp introduction to key topics in the field, this book places marketing issues within a broader general management context and shows the relationships between the marketing, operations, IT, and human resources functions in service firms.
ISBN:
9781292425191
9781292425191
Category:
Sales & marketing
Format:
Paperback
Publication Date:
29-06-2022
Publisher:
Pearson Education Limited
Country of origin:
United Kingdom
Edition:
4th Edition
Pages:
680
Dimensions (mm):
276x216x26mm
Weight:
1.46kg

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