European Casebook Business Alliances

European Casebook Business Alliances

by Justin Greenwood

Paperback / softback Publication Date: 12/05/1995

  $115.95
Provides comprehensive, up-to-date material at a time of considerable development of EU level business alliances. The cases in this book are drawn from a variety of sectors and levels of business, where alliances are directed at achieving corporate political ends, such as the regulation and promotion of industrial policy. These case studies challenge some of the orthodoxies that have begun to emerge on the subject. The casebook is complementary to the "European Casebook on Cooperative Strategies" by Johan Roos.
ISBN:
9780133380392
9780133380392
Category:
International business
Format:
Paperback / softback
Publication Date:
12-05-1995
Language:
English
Publisher:
Pearson Education (US)
Country of origin:
United States
Pages:
336
Dimensions (mm):
231x172x15mm
Weight:
0.48kg

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