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Facebook Advertising For Dummies

Facebook Advertising For Dummies

by Paul DunayJoel Elad and Richard Krueger
Paperback
Publication Date: 12/11/2010
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RRP  $49.95 $31.75
Profitable ideas and techniques for advertising on Facebook
Tap into the explosive growth of social media and reach your
customers with effective Facebook advertising campaigns and savvy
insights into how to use this social media phenomenon effectively.
It?s all here and more in this detailed, easy-to-follow guide
from two award-winning marketers. You'll learn what makes a good
Facebook ad, how to apply the latest strategies and tactics for
effective pay-per-click and cost-per-impression advertising, how to
test your ad results, and much more.





Explores Facebook advertising inside and out; there are now
more than 400 million active Facebook users and over 1.6 million
active Pages on Facebook

Works as an all-around, hands-on guide for both experienced and
new Facebook advertisers

Walks you through planning and creating an advertising
campaign

Explains writing effective ad copy, how to use landing pages,
and how to test and optimize your ads

Shows you how to use Facebook Insights to understand your
results and how to create reports that analyze data



Put your company's best face forward with the sound advertising
tips and techniques in Facebook Advertising For Dummies.
ISBN:
9780470637623
9780470637623
Category:
Advertising
Format:
Paperback
Publication Date:
12-11-2010
Language:
English
Publisher:
John Wiley & Sons Inc
Country of origin:
United States
Pages:
336
Dimensions (mm):
234x191x19mm
Weight:
0.64kg

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