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Festival and Special Event Management

Festival and Special Event Management

by Ian McDonnellWilliam O'Toole Robert Harris and others
Paperback
Publication Date: 01/09/2010
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Festival and Special Event Management, 5th edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions.

The new edition of this market-leading text introduces developments and professional tools, and considers the globalisation and subsequent internationalisation of event management.

The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies, and the different perspectives of event management are all discussed.

This edition aims to embrace and extend the growing body of knowledge relating to event management by tracking many of the recent changes and developments in the field.

This offers students a current, relevant textbook for their study and professional reference.

ISBN:
9781742164618
9781742164618
Category:
Management of specific areas
Format:
Paperback
Publication Date:
01-09-2010
Language:
English
Publisher:
John Wiley & Sons Australia Ltd
Country of origin:
Australia
Edition:
5th Edition
Pages:
400
Dimensions (mm):
244x182x33mm
Weight:
1.12kg
Robert Harris

Robert Harris is the author of ten bestselling novels: the Cicero Trilogy - Imperium, Lustrum and Dictator Fatherland, Enigma, Archangel, Pompeii, The Ghost, The Fear Index, and An Officer and a Spy, which won four prizes including the Walter Scott Prize for Historical Fiction.

Several of his books have been filmed, most recently The Ghost, which was directed by Roman Polanski. His work has been translated into thirty-seven languages and he is a Fellow of the Royal Society of Literature. He lives in West Berkshire with his wife, Gill Hornby.

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