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F!!CK Your Formula

F!!CK Your Formula

by Brian CrossAaron Perlut and Dominic Vaiana
Hardback
Publication Date: 28/10/2020

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RRP  $40.69

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$40.25
You've seen the headlines before:




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The only branding blueprint you'll ever need!

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The marketing industry is saturated with so-called gurus who are desperate to bestow their brilliant formulas to eager audiences. Ironically though, brands achieve the best results when rulebooks get tossed out.




Something's gotta give.




So, what can you expect from two marketers putting their own industry on blast? For starters, you'll learn the power of dissent and the pitfalls of "best practices." But most importantly, you'll see why following rules isn't all it's cracked up to be. In fact, it might be the worst marketing decision you'll ever make.
ISBN:
9781733492607
9781733492607
Category:
Sales & marketing
Format:
Hardback
Publication Date:
28-10-2020
Publisher:
Elastic Media
Pages:
138
Dimensions (mm):
216x140x10mm
Weight:
0.29kg

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