Belinda MacDonald grew up on a lifestyle farm in Cambridge, New Zealand. She was inspired from a young age by her mother and father's self-sufficiency - the garden, plantings, foraging, milking the house cow, and spending hours in the kitchen cooking.

Belinda appeared on TV's first My Kitchen Rules NZ series in 2014 and co-won the title with her boldly flavoured cooking combinations. She showcased strong in-your-face flavours but also simplicity and fierce healthiness.

She realised early on that her gift to her children and the community would be to empower them about the importance of nutrition, wellbeing and eating sustainably and seasonally. Since winning MKR, Belinda has influenced the community with local foodie columns, TV appearances, live cooking demonstrations, keto food vlogging, and she also opened New Zealand's first 'pop-up' organic bone broth bar serving wellness shots, tinctures of healing fire cider, and infused butter bombs.