Flip-Side: Real and Imaginary Conversations with Lana Del Rey is a work of collaboration between bestselling author David Shields and polymath actor/director/author/artist James Franco. The project originated as the rough draft of a book Franco wrote about and for his close friend Lana Del Rey. Shields took the rough draft and turned it into a one-act play.
Flip-Side is a work of dialogue that explores the relationship between performance and persona, on the one hand, and underlying pain and trauma, on the other. The text is completed my dozens of selfies of James and Lana.

Flip-Side is the extension of an ongoing collaboration between Franco and Shields. Franco's film adaptation of Shields's co-authored I Think You're Totally Wrong: A Quarrel premiered in spring 2015 in Vancouver and Seattle; national distribution of the film is forthcoming soon. Flip-Side also builds on Shields's recently released That Thing You do With Your Mouth: The Sexual Autobiography of Samantha Matthews, as told to David Shields (published by McSweeney's).