For the Love of Sport is not your typical sport how-to book. Instead of teaching you how to turn your child into the next pro athlete, For the Love of Sport centres on helping to foster a love of sport in the people around you.

Whether it is how to cultivate a love of sport in your child or to develop your club's coaches into aspirational coaches who keep their members returning year after year.

We are going to teach you how to build a sporting organisation that focuses on the player's needs and motivations and where the chance of retaining them as an active participant for life is maximised.

Our goal is to not create one champion player but to turn all people into active sports participants for life.

If we are able to get everyone moving and playing sports, imagine how healthy we would all be, how good our quality of life will be.

Picture a world where our community sports clubs are all thriving with players of all ages enjoying their sport, connecting and engaging with each other, in turn strengthening our social bonds.

Competition and winning is excellent and striving to be the best you can be, in any given field, is something we should all undertake.

Our philosophy to winning and competition is that by building a club environment where retention is the focus then through sheer numbers, the quality of competition will naturally increase.

In other words, it is possible to have a good player pathway as well as a championship winning capable team but this is achieved by targeting player retention.

Join our mission to get everyone playing sports and enjoying the awesome, life changing benefits they provide.