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From Dental Floss To Guitar Strings

From Dental Floss To Guitar Strings

Successful Grassroots Product Launches

by John Spencer, Jr
Hardback
Publication Date: 15/10/2021
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FROM DENTAL FLOSS TO GUITAR STRINGS

SUCCESSFUL GRASSROOTS PRODUCT LAUNCHES

Part 1 is a memoir and features the author's stories of leading the successful launch of GLIDE(R) Floss and ELIXIR(R) Guitar Strings.

Part 2 is a fresh look at critical lessons learned in launching products. Lessons include framing the product value statement, creating a strategic plan, determining the right price, high-impact grassroots marketing, leadership and teams, and understanding the important numbers.
ISBN:
9781647197070
9781647197070
Category:
Sales & marketing
Format:
Hardback
Publication Date:
15-10-2021
Publisher:
Booklocker.com
Pages:
274
Dimensions (mm):
229x152x16mm
Weight:
0.52kg

This title is in stock with our Australian supplier and should arrive at our Sydney warehouse within 2 - 3 weeks of you placing an order.

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