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Geodemographics, GIS and Neighbourhood Targeting

Geodemographics, GIS and Neighbourhood Targeting

by Richard HarrisPeter Sleight and Richard Webber
Publication Date: 04/02/2005
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Geodemographic classification is ?big business? in the
marketing and service sector industries, and in public policy there
has also been a resurgence of interest in neighbourhood initiatives
and targeting. As an increasing number of professionals realise the
potential of geographic analysis for their business or
organisation, there exists a timely gap in the market for a
focussed book on geodemographics and GIS.
Geodemographics: neighbourhood targeting and GIS provides
both an introduction to and overview of the methods, theory and
classification techniques that provide the foundation of
neighbourhood analysis and commercial geodemographic products.
Particular focus is given to the presentation and use of
neighbourhood classification in GIS.

Authored by leading marketing professionals and a prominent
academic, this book presents methods, theory and classification
techniques in a reader-friendly manner

Supported by private and public sector case studies and

The applied ?how to? sections will specifically
appeal to the intended audience at work in business and service

Includes information on the recent UK and US Census products
and resulting neighbourhood classifications
Publication Date:
John Wiley & Sons Inc
Country of origin:
United States
Dimensions (mm):
Richard Harris

Richard 'Harry' Harris SC OAM is an Australian anaesthetist and cave diver who played a crucial role in the Tham Luang cave rescue. He and Craig Challen were jointly awarded 2019 Australian of the Year as a result of that rescue.

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