Ensure success when starting your small business with this must-have introductory guide
Have you always wanted to know what it takes to run a successful small business? This easy-to-follow guide includes everything you need to know to get started. Turn your business idea into reality with handy information on all the basics, from learning how to create a strong business plan to developing a solid online presence.
*Create your first business plan -- discover how to develop smart business strategies and build a roadmap for success
*Learn the legal jargon -- protect your ideas and register your business properly
*Market your business strategically -- establish who your key customers are, research your rivals, and create a killer marketing plan
*Take the stress out of bookkeeping -- ensure all of your admin is covered, from choosing accounting software to handling petty cash
*Master online marketing -- explore different ways to reach customers with keyword optimisation and other online tools
Open the book and find:
* Advice about being your own boss
* Secrets for matching sales goals to savvy marketing strategies
* Guidelines for keeping your finances in shape
* A step-by-step guide to profit margins
* Tips on using social media to promote your business
Learn to:
* Decide what type of small business is right for you
* Put together a winning business plan
* Understand your financial and legal obligations
* Maximise your online presence
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