Google AdWords For Dummies

Google AdWords For Dummies

by Howie JacobsonKristie McDonald and Joel McDonald

Paperback / softback Publication Date: 18/11/2011

RRP  $38.95 $30.90
The fun and friendly guide on getting the most value out of your
AdWords campaigns, now updated!
Google AdWords is a unique tool that allows you to set your own
budget and create ads and choose keywords that are specifically
related to your business. This handy guide walks you through the
newest tips, tricks, and techniques for maximizing your AdWords
campaign. Presenting coverage that is nearly entirely rewritten or
revised, this practical guide adds chapters on topics such as ad
extensions, feeds for e-commerce, mobile advertising, advanced ad
writing, and the new Google display network. In addition, the
author provides updates that reflect helpful new best

Boasts approximately 85 percent updated or new content

Updates popular topics such as experiments, ad extensions,
feeds for e-commerce, mobile advertising, advanced ad writing, and

Incorporates changes to the AdWords interfaces

Shares best practices in split testing, opt-in landing page
structure, and ad group structure

Reviews new, free tools included in AdWords as well as new and
improved third-party tools

With this handy reference by your side, you'll discover the best
way to make a Google AdWords campaign to work for you!
Internet: general works
Paperback / softback
Publication Date:
John Wiley & Sons Inc
Country of origin:
United States
3rd Edition
Dimensions (mm):

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