Google AdWords For Dummies

Google AdWords For Dummies

by Howie JacobsonKristie McDonald and Joel McDonald

Paperback / softback Publication Date: 18/11/2011

21%
OFF
RRP  $38.95 $30.90
The fun and friendly guide on getting the most value out of your
AdWords campaigns, now updated!
Google AdWords is a unique tool that allows you to set your own
budget and create ads and choose keywords that are specifically
related to your business. This handy guide walks you through the
newest tips, tricks, and techniques for maximizing your AdWords
campaign. Presenting coverage that is nearly entirely rewritten or
revised, this practical guide adds chapters on topics such as ad
extensions, feeds for e-commerce, mobile advertising, advanced ad
writing, and the new Google display network. In addition, the
author provides updates that reflect helpful new best
practices.





Boasts approximately 85 percent updated or new content

Updates popular topics such as experiments, ad extensions,
feeds for e-commerce, mobile advertising, advanced ad writing, and
more

Incorporates changes to the AdWords interfaces

Shares best practices in split testing, opt-in landing page
structure, and ad group structure

Reviews new, free tools included in AdWords as well as new and
improved third-party tools



With this handy reference by your side, you'll discover the best
way to make a Google AdWords campaign to work for you!
ISBN:
9781118115619
9781118115619
Category:
Internet: general works
Format:
Paperback / softback
Publication Date:
18-11-2011
Language:
English
Publisher:
John Wiley & Sons Inc
Country of origin:
United States
Edition:
3rd Edition
Pages:
432
Dimensions (mm):
234x189x30mm
Weight:
0.69kg

This item is in stock in our Sydney warehouse and typically delivered to you within 4 working days for most Australian capitals. 

Once despatched we will send you a Shipping Notification which includes online tracking.

 

An overall delivery time for this item to your address is:

NSW Metro: 2 - 4 working days.
NSW Regional: 3 - 5 working days.
VIC & SA Metro: 2 - 4 working days.
VIC & SA Regional: 3 - 5 working days.
QLD Metro: 3 - 5 working days.
QLD Regional: 8 - 14 working days.
TAS: 3 - 5 working days.
WA Metro: 5 - 7 working days.
WA Regional: 6 - 9 working days.
NT Metro: 6 - 8 working days.
NT Regional: 8 - 14 working days.

 

Express Post is available if ALL items in your Shopping Cart are listed as 'In Stock 2-4 days'. Express Post orders are delivered in two business days to the following locations:

NSW - Sydney, Gosford, Newcastle, Wollongong.
VIC - Melbourne, Geelong, Ballarat, Bendigo.
ACT - Canberra.
SA - Adelaide.
QLD - Brisbane, Gold Coast, Sunshine Coast.
TAS - Hobart, Launceston.
WA - Perth CBD postcode 6000 only.
NT - Express Post is not available.

Customer Reviews

Be the first to review Google AdWords For Dummies.