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Growing Older

Growing Older

Tourism and Leisure Behaviour of Older Adults

by Ian Patterson
Hardback
Publication Date: 24/10/2006

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Tourism is big business, especially for older people. With the senior market becoming increasingly targeted by marketers and travel companies, both operators and leisure service providers need to be knowledgeable and sensitive to the particular characteristics, special needs and requirements of the senior market. The purpose of this book is to provide the latest research about these characteristics, tourist behaviours and leisure needs of baby boomers, seniors and older people generally and how to effectively market to this expanding group in the future.
ISBN:
9781845930653
9781845930653
Category:
Tourism industry
Format:
Hardback
Publication Date:
24-10-2006
Publisher:
CABI Publishing
Country of origin:
United Kingdom
Pages:
240
Dimensions (mm):
234x156x20mm
Weight:
0.59kg

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