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Harnessing Place Branding through Cultural Entrepreneurship

Harnessing Place Branding through Cultural Entrepreneurship

by F. GoA. Lemmetyinen and U. Hakala
Paperback
Publication Date: 01/01/2015
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This book draws together three overlapping relationships and knowledge domains. These are the cultural entrepreneurship/creative industries, the public and/or private philanthropic contributions that have funded artistic production and the preservation and presentation of place brands as a mechanism to revitalize local economies and communities.
ISBN:
9781349499434
9781349499434
Category:
Small businesses & self-employed
Format:
Paperback
Publication Date:
01-01-2015
Publisher:
Palgrave Macmillan
Country of origin:
United Kingdom
Pages:
292
Dimensions (mm):
216x140x17mm
Weight:
4.04kg

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