Michael E. Porter is the Bishop William Lawrence University Professor at Harvard Business School. He was named a University Professor by Harvard's president in 2000. Porter is the author of nineteen books, including Competitive Strategy, Competitive Advantage, The Competitive Advantage of Nations, On Competition, and Redefining Health Care, as well as countless articles in both scholarly and nonscholarly publications. He lives in Boston.

W. Chan Kim and Renee Mauborgne are Professors of Strategy at INSEAD and Codirectors of the INSEAD Blue Ocean Strategy Institute. They are the authors of the New York Times and #1 Wall Street Journal bestseller, BLUE OCEAN SHIFT and the international bestseller BLUE OCEAN STRATEGY, which is recognized as one of the most iconic and impactful strategy books ever written.

Blue Ocean Strategy has sold over 3.6 million copies, is being published in a record-breaking 46 languages, and is a bestseller across five continents.

W. Chan Kim and Renee Mauborgne are Professors of Strategy at INSEAD and Codirectors of the INSEAD Blue Ocean Strategy Institute. They are the authors of the New York Times and #1 Wall Street Journal bestseller, BLUE OCEAN SHIFT and the international bestseller BLUE OCEAN STRATEGY, which is recognized as one of the most iconic and impactful strategy books ever written.

Blue Ocean Strategy has sold over 3.6 million copies, is being published in a record-breaking 46 languages, and is a bestseller across five continents.